A way of thinking, being, and living.
Simple Is More began during a drive from Norfolk, UK, to a train station near Cambridge. Friends and collaborators Ko Kawashima and Adrian Scoffham were talking about how life feels today: noise, distraction, pressure to keep up and a longing for meaningful connection.
AI is changing how we work, create and seek companionship. Social media brings other people’s lives, appearances and achievements into constant view. There is so much to absorb, respond to and measure ourselves against, often before we have had a moment to ask what we actually want.
Our conversation returned to something deeply human: the importance of community, feeling heard and understood, and having enough space to enjoy being alive.
What becomes possible when we make room to discover what matters?
How we bring it to life
We begin by listening closely, understanding your circumstances and exploring what you want to change, create or discover. We bring practical experience and different perspectives together to support considered decisions in business and discovery, connection and fulfilment in life.
Who we are
An entrepreneur and strategic advisor with more than 30 years across music, culture and live experiences. Her career includes roles at A&M and Virgin Records, managing Björk and co-founding Asylm, which she helped grow into a multimillion-dollar national business.
Her mentoring with UCLA Ventures and NEW INC, together with training in transformational life coaching, informs her entrepreneurial judgement, rapid synthesis and attention to human dynamics.
More than 20 years in brand and commercial roles across UK and European markets, with experience in natural products and technology. Adrian brings commercial, customer, brand and technological perspectives to how businesses turn ideas into practical applications.
A writer and photographer, Adrian has made natural wine at The Garden Winery in Georgia since 2020. His interest in language, culture and responsible technology shapes his work.
Tell us what you want to improve, explore or make room for.
